Chris Estridge
General Sales Manager
Chris began as a California native. He lived for a short time in Seattle, WA with family before going to Silver Springs, NV which then led him to Twin Falls, ID in 1989 where he stayed until he became part of the Gold Rush team here in Elko, NV.
Like many of us in the sport, Chris started riding dirt bikes at a young age and as he got bigger so did the bikes. The favorite dirt bike had to be his Montesa 360. As for the street as long as it has a bar and shield on the tank, it is all good.
Chris started with our dealership family at our Twin Falls location before making the leap to Gold Rush. His experience in the automotive industry before joining us makes him a great addition to our team.
Alva Johnson
Motorclothes Associate
Alva comes to Gold Rush Harley-Davidson as a native from Red Valley, AZ, but part of the Elko Community for almost a decade. Working in an H-D shop brings back fond memories of stealing her Dads bike as a teenager and sharing the love of H-D and the beauty of the bikes with her father. Alva enjoys hearing customer adventures and being able to have an office with the beautiful view of an H-D showroom. With over 21 years of experience in retail and management Alva looks forward to assisting the Gold Rush family as a Motorclothes associate. In her off time, she enjoys the great outdoors with her husband and five children.